It's campus recruitment season once again, and the coffee industry's popularity has many graduates dreaming of joining—chasing poetry and distant lands while also securing their daily bread. However, when job seekers see recent barista recruitment ads, reality hits them hard. Some employers list a long string of responsibilities including production, cleaning, cashiering, and store operations, making one wonder if they're hiring a barista or an all-around store manager. Even more absurd, some cafés require baristas to know photography and photo editing, manage social media accounts, and even play a violin concerto in their spare time, or possess knowledge of traditional Chinese medicine to develop herbal Americanos. Coffee workers mock themselves: the ultimate barista is a hexagonal warrior who can do everything except make coffee. This article takes you through these astonishing recruitment requirements and the real daily work of baristas. [more…]

Recently, a "medical record card milk tea" launched by the School of Medicine at Fudan University has continued to spark heated discussion online. Its packaging design mimics prescription slips and medical record cards, printed with phrases such as "oral miracle cure" and "miraculous healing," and the straws even reproduce street signs from around the medical school, making it full of fun. As of now, the topic has received 47.589 million reads and 8,931 discussions on Weibo. In fact, similar "medical-style" creative ideas are not appearing for the first time. Previously, in the coffee sector, some cafes also introduced the concept of "oral coffee." While such novel designs can certainly grab attention quickly, for a beverage, product quality is the foundation for long-term success. [more…]

When coffee meets traditional Chinese medicinal herbs, is a cup of this beverage a health tonic or just a gimmick? Lucky Cup's recently launched ginseng series has sparked heated discussion on social media—at a price of ten yuan, you can actually get a whole ginseng root, and many netizens are calling it the real deal. However, controversy over the taste has followed. From creative specials at private cafés to established traditional Chinese medicine halls entering the fray, and chain brands piling in one after another, the herbal coffee track is becoming increasingly lively. Will this trend truly win young people's long-term favor, or will it remain merely a passing curiosity? This article takes you in for a closer look. [more…]

Many people can't stand drinking espresso on its own; its highly concentrated bitter and burnt taste is often described as being like traditional Chinese medicine. Once diluted with milk or water, however, it becomes much easier for most people to accept. But reality is often cruel—you will inevitably come across coffee that is hard to swallow even after adding milk. In such cases, the coffee is usually [more…]

Mandheling is a perennial staple on café menus, but many people are puzzled when they first encounter it: with its herbal flavor notes and dark bean surface, does it taste like Chinese medicine? In fact, a high-quality Mandheling, with proper roasting and extraction, can present a solid, mellow sweetness and a lasting finish rather than a burnt bitterness. This article begins with the misunderstanding surrounding the name "Mandheling," then reviews the cultivation history of the Sumatra producing region and the origins of the wet-hulled processing method, and introduces the grading standards and brewing parameters of Front Street Coffee's PWN Golden Mandheling, helping coffee lovers truly understand this bean. [more…]

When the level of involution in the coffee industry has already become something people take for granted, the field of traditional Chinese medicine has unexpectedly joined this competition in a surprising way. The Guoyitang under Harbin Jiren Traditional Chinese Medicine Hospital recently launched drinks called "coffee," but they contain no caffeine at all and are instead made entirely from traditional Chinese medicine ingredients. Even more surprisingly, some of these drinks can be paid for with medical insurance cards. This phenomenon has sparked widespread discussion: where exactly is the boundary between coffee and traditional Chinese medicine? From Tongrentang's goji berry latte to hand-brewed herbal drinks from traditional Chinese medicine hospitals, the combination of "traditional Chinese medicine + coffee" is becoming a new traffic password for attracting young consumers. This article will take you through the story behind this crossover trend and explore whether coffee can really be classified as traditional Chinese medicine. [more…]

For many people, the first impression of coffee is the word "bitter"—that deep, dark flavor can even evoke the experience of drinking Chinese herbal medicine. But can coffee really be equated with Chinese herbal medicine? From the perspective of traditional Chinese medicine, coffee does indeed have certain medicinal value: it is pungent and warm in nature, and can refresh the mind, boost kidney yang, and promote diuresis. However, hot Americano and Chinese herbal medicine differ fundamentally in extraction method, purpose of consumption, and purchasing channels. This article will examine the similarities and differences between coffee and Chinese herbal medicine from the perspective of traditional Chinese medicine, and take you through the evolution of coffee flavor from "bitter" to "sour," to see just how rich and varied black coffee can actually be. [more…]

Traditional Chinese medicine milk tea, traditional Chinese medicine fruit tea, traditional Chinese medicine wellness tea… In recent years, a trend of "any tea can be infused with traditional Chinese medicine" has spread rapidly through the tea beverage industry. In the summer of 2024, the traditional Chinese medicine tea beverage sector was especially booming, with a new brand opening more than 140 stores within 8 months, and related topic views exceeding 150 million. However, is this craze a true outlet or a short-lived gimmick? Mr. Zhou in Zhengzhou, Henan, invested more than 400,000 yuan to join a well-known traditional Chinese medicine tea beverage brand, but encountered difficulties such as the headquarters failing to deliver on its formula promises and flavors being hard for consumers to accept, ultimately suffering months of continuous losses and having no choice but to close the store and relocate. This article provides an in-depth analysis of the opportunities and challenges in the traditional Chinese medicine tea beverage industry, and explores the market prospects and operational risks under the concept of "medicine and food homology." [more…]

In the eastern part of Ethiopia's Sidamo Province, there is a small town called Bensa. Local coffee is exported under the town's name, jokingly dubbed "Bensa coffee," which has sparked an amusing meme: coffee is traditional Chinese medicine, and drinking more can promote health. Behind this joke, herbal coffee has indeed become a new consumer trend in recent years, with brands like Tongrentang launching products such as goji berry lattes and hawthorn-chenpi Americanos, attracting a large number of young consumers. However, blending traditional Chinese medicine with coffee is not something to be done casually; how to harmonize the flavors of medicinal herbs and coffee beans, and how to grasp the concept of medicine-food homology, are all worth serious discussion. This article will take you through the origins and development of this "herbal coffee" trend, as well as the issues that need attention. [more…]

Recently, a trend of pouring Huoxiang Zhengqi Shui (a traditional Chinese medicine for heatstroke) into iced Americano has spread rapidly online, with many coffee enthusiasts eager to try it. From the earlier practice of adding ice cubes to herbal tea, to later mixing traditional Chinese medicine granules into coffee, and now directly pouring Huoxiang Zhengqi Shui into iced Americano, these "medicated coffee" concoctions keep escalating. However, Huoxiang Zhengqi Shui is, after all, a medicine, and its ingredients may irritate the stomach and intestines. When mixed with coffee, it can easily trigger gastrointestinal spasms, leading to abdominal pain, diarrhea, vomiting, and other discomforts. Curiosity is understandable, but casually mixing medicine with coffee has crossed the boundary of safety. This article will start with the origins of this trend and discuss why this way of drinking is not worth promoting. [more…]

In recent years, cross-industry ventures have become a popular trend, and even century-old traditional Chinese medicine shops are joining the beverage market. Following Tongrentang, Tonghanchun Tang, with a history of 237 years, has also tested the waters of national-style wellness tea drinks in Shanghai Yuyuan Mall, launching over 30 beverages including wellness teas, fruit teas, milk teas, sparkling water, and coffee. Among them, the wellness milk tea incorporates ingredients such as ginseng, goji berries, and donkey-hide gelatin, while the two wellness coffees focus on American-style black coffee and ginseng honey latte, priced between 20 and over 30 yuan, with the most expensive bird's nest product exceeding 100 yuan. Whether these time-honored brands can win consumer favor through innovation is worth watching. [more…]

In recent years, with the rise of the "national trend" culture, the "new Chinese-style" wellness concept has quickly gained popularity among young people. After saying goodbye to bad habits such as staying up late, smoking, and drinking, more and more young people are beginning to favor Chinese herbal medicinal diets and Chinese herbal teas. On social media, herbal milk tea frequently goes viral, and health teas dispensed by hospitals and herbal drinks launched by traditional Chinese medicine clinics through cross-sector collaborations are highly sought after. Data shows that over 70% of consumers are more willing to buy Chinese herbal teas and express satisfaction with their functional effects. Numerous pharmaceutical companies have entered the market, launching innovative products such as wellness coffee and herbal teas. However, experts also remind that although Chinese herbal teas are beneficial, they should be consumed in moderation, following the principle of "stopping once the illness is cured," to avoid counterproductive effects. [more…]

When coffee's invigorating effects meet the nourishing philosophy of traditional Chinese medicine, a new species called "wellness coffee" is quietly gaining popularity among young consumers. From the creative stalls at Ye Kaitai's herbal paste festival to the daily menus of cafes across the country, the crossover combination of Chinese medicine and coffee has frequently attracted attention. However, is this East-meets-West beverage truly a healthy choice, or does it merely provide psychological comfort? This article will examine the composition, market phenomena, potential risks, and other angles to give you a comprehensive understanding of the pros and cons of wellness coffee, and explore whether this innovative drink can continue to win consumers' favor. [more…]

When "Double Eleven" meets a time-honored pharmaceutical company, a cup of ginseng americano makes a surprise debut. Tmall teamed up with Zhima Health, under Tongrentang, to launch a limited-edition "ginseng americano," each cup containing a whole fresh ginseng root, at a subsidized price of just 11.11 yuan. Following the various "medicinal coffees" that came before, this move has once again drawn attention. In addition to ginseng, the drink also includes Chinese medicinal ingredients such as licorice and longan, and the vendor simultaneously warns that no more than one cup should be consumed per day. However, issues such as the lack of additive standards in the industry and the unclear origin of the ginseng have also surfaced, meaning consumers should exercise extra caution even as they satisfy their curiosity. [more…]

Starbucks has recently launched three new fruit cold brew products, featuring flavor elements such as bergamot, green plum, and guava, aiming to attract younger consumers with a refreshing taste. However, before the products have even fully hit the market, some netizens and internal partners have already reported that they taste similar to traditional Chinese medicine, sparking widespread discussion. Cold brew coffee, known for its strong adaptability and excellent layering, is seen as a direction for breaking through the limitations of traditional espresso, but this flavor fusion has clearly stirred up considerable controversy. Front Street Coffee continues to follow coffee product innovation and market feedback. This article will sort out the true performance of this new product from the perspectives of consumer reviews, ingredient combinations, and category trends. [more…]

Luckin Coffee recently launched a new product line—the Full-Extraction Series, comprising three milk coffees: Full-Extraction Oat Latte, Full-Extraction Meteorite Latte, and Full-Extraction Latte, recommended by Anthony Douglas, the 2022 WBC World Coffee Champion. The brand claims to use the Café Crema full-extraction process to extract more coffee liquid to enhance concentration, targeting those who prefer strong flavors. However, the first batch of reviews on social platforms has been uniformly negative, with consumers describing the taste as resembling dishwater or burnt herbal medicine soup. What exactly is the concept of full extraction? How does it differ from espresso? Why are consumers not buying it? This article analyzes from the perspectives of extraction principles and market trends. [more…]

Valentine's Day is supposed to be a symbol of sweetness, and Starbucks duly launched a Cocoa Raspberry Mocha, with pink cream paired with raspberry syrup—visually, it's certainly eye-catching. However, many consumers who rushed to try it exclaimed, "I've finally tasted the bitterness of love." Some described it as resembling Banlangen, cold medicine, or even traditional Chinese medicine, and complaints poured in from all sides. What exactly is wrong with this limited-edition drink? Is it poor flavor integration, or is the freeze-dried dragon fruit dragging it down? Meanwhile, Starbucks has noticeably accelerated its pace of new releases over the past six months, yet its new products have repeatedly flopped in terms of reputation. The reasons behind this are worth examining closely. [more…]

Espresso and Americano both fall under the category of black coffee, yet their flavor profiles differ significantly. Starting from the definition of black coffee, this article sorts through the origins of Americano and the extraction standards of espresso, with a focus on analyzing the brewing parameters and flavor characteristics of a Yirgacheffe SOE Americano. At the same time, for espresso blends of different styles, it explores how the water-to-coffee ratio for Americano should be adjusted flexibly, and gives a recommended ratio of 1:4.5 using Front Street Coffee's Warm Sun blend as an example. In addition, it includes reference values for the calories and caffeine content of Americano, helping coffee enthusiasts, on the basis of understanding the principles, make a cup of Americano suited to their own taste. [more…]

In 2023, a highly impactful marketing approach emerged in the coffee industry—selling coffee inside herbal tea shops. In Guangdong, dampness and internal heat are everyday anxieties that elders constantly bring up, yet young people's demand for coffee has never diminished because of this. Thus, the combination of setting up a bar and selling coffee inside herbal tea shops came into being, soothing the elders' concerns while satisfying coffee lovers' need for a pick-me-up. This article will analyze why this cross-industry combination precisely addresses the core pain points of Guangdong coffee drinkers, explore the trend of blending coffee shop styles with traditional Chinese medicine shops and herbal tea shops, analyze the potential risks of "incorporating medicine into coffee," and answer the question of whether drinking coffee really causes internal heat and heavy dampness. [more…]

Many people who make espresso at home with an espresso machine always feel that their results fall short of what a café produces—either it's bitter and undrinkable, or the latte art falls apart the moment the milk is poured. The problem usually lies in a few key variables: extraction time, dose, and grind size. Drawing on Front Street Coffee's hands-on experience, this article helps you sort out the core parameters of espresso extraction, explains why pre-ground coffee can only offer a rough range of coarseness, and shares how to salvage a shot when the flow is too slow by fine-tuning the dose and tamping pressure. As long as you grasp these few key points, consistently pulling a smooth, drinkable shot of espresso really isn't that complicated—even beginners can quickly find the right direction for adjustments. [more…]